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Grey Label Group aims to help build local startups

A couple of friends and professional colleagues in Midtown are launching their own marketing firm aimed at helping build the brands of startups in Detroit called Grey Label Group.

Meredith Kerekes and Stephen Roginson, the company's co-founders, have a couple of decades of marketing experiences between the two of them. Kerekes recently served as the chief of staff of TechTown and was named as one of Crain’s Detroit Business' 40 Under 40 last year. Roginson worked in marketing for Coca-Cola and is the founder of Batch Brewing Co.

"We have been working on the idea for the past couple of months, connecting with the freelance community to make sure this project brings that community what it needs," Roginson says.

The 6-month-old Grey Label Group is focusing on helping early stage startups establish their brands, build a market presence and strategically plan for their future growth. Its first client was helping push forward the crowdfunding campaign of Rebel Nell, which turns paint flakes from graffiti into jewelry.

"We want to pull from the vast pool of creatives (freelancers) to find the best solution for each client," Roginson says.

Source: Stephen Roginson, co-founder of Grey Label Group
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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