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Lochbridge grows workforce to build 'LAYR Cloud,' a connected car framework


Technology in cars used to be simple. A motorist would turn a dial and the radio would come on. A little bit later a driver could touch a button and the windows would automatically roll down. Or the doors would lock. Or the cruise control would set. That's far from the case today, and Lochbridge is growing its workforce in downtown Detroit to accommodate it.

"It's getting a lot more fancy," says Raj Paul, vice president for automotive and emerging technology for Lochbridge.

Lochbridge used to be a division of Compuware until it was a spun out into its own full tech-service integration firm and acquired by Los Angeles-based Marlin Equity Partners. It now employs about 1,000 people in downtown Detroit.

One of Lochbridge's biggest pushes is the development of its connected car framework. LAYR Cloud enables easier automotive app integration and improves the driving experience based on driver preferences. LAYR Cloud allows for one-to-one personalization where the information delivered to the vehicle adapts to the drivers preferences and behaviors through a single, uniformed interface that can delivered through any technology platform.

"The whole thing is personalized around the driver's need and where he is going," Paul says.

Lochbridge currently employs about 300 people working on automotive. Paul's team has about a dozen people working on LAYR right now, several of whom were hired over the last year. He expects those numbers to grow over 2015.

"We always look for young talent," Paul says.

Source: Raj Paul, vice president for automotive and emerging technology for Lochbridge
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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