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RegainGo pivots business plan with TechTown help

RegainGo is switching its business plan from being a Groupon-like deal provider for craftsman and home improvement workers to being more of a virtual lawn sign for those workers.

The TechTown-based startup got its start earlier this year connecting contractors like carpenters and electricians with consumers looking for a deal. That market has since proven to be not robust enough to sustain itself (see Groupon's recent challenges) so RegainGo is now working to become a cloud-based platform that provides business solutions.

"They don't have to do the marketing," says Clark Covert, founder & CEO of RegainGo. "They want to go home and go to bed."

RegainGo and its two co-founders are working to relaunch its platform early next year. In the mean time its participating in the first MITX Up Detroit at TechTown today. The Boston-born event pairs local startups and businesses with small teams of local marketing/public relations veterans for a free two-hour mentoring session.

"We feel they can help us think outside of the box regarding marketing." Covert says.

Source: Clark Covert, founder & CEO of RegainGo
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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