Pop-up retail is spreading throughout Metro Detroit (other than the annual Halloween shops, we're going to give the credit to Joe Posch's Hugh for this one). The Somerset Collection's CityLoft luxury shopping experience downtown will extend weekend shopping hours through December for the holiday shopping season. The article also caught up with 71 Pop's Margarita Barry, who offered a convincing argument for many entrepreneurs to scout the market by opening temporary retail.
Excerpt:
"It's a good chance for me to learn whether I really want to run a brick-and-mortar business," Barry said. "What are the price points that work? What does the community want? The pop up idea is offering me a great chance to learn."
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