Compared to Nashville, Detroit's venerable music hot spots may be
spread out. But the Tourism and Economic Development Council's new
campaign wants to make it easier for tourists to navigate the local
music scene.
Excerpt:
The Convention and Visitors Bureau has
divided the region into five districts and is creating maps and Web
pages dedicated to highlighting the music venues, restaurants, bars and
shopping areas that exist within each. They'll be creating pod casts
and short digital films highlighting Detroit's hidden gems with the
express purpose of generating a buzz among young people.
"We've
been marketing to baby boomers for two generations, and it's not
working," [TEDC executive director Jim] Townsend says of the branding campaign's focus on 18- to
35-year-olds. "Why not go after the younger groups and get them hooked
so they'll come back again and again?"
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