Campus Commandos, the college student marketing agency, is launching a mobile app called Go Commando that it expects will help it expand its reach to an even wider audience.
pairs big name brands and with enterprising college students. The users (the students) can earn money and build their resume by performing simple tasks on the mobile app on behalf of the brands, including posting on social media and filling out surveys.
"It allows you to put your brand in the hands of millennials within minutes," says Adam Grant, CEO of Campus Commandos
Go Commando is available at 460 colleges across North America. Grant hopes to have 100,000 downloads of it by the end of the year. The plan is to get a high percentage of active users of the app rather than just focus on achieving a blanket download with little usage.
"We're more interested in the quality of the users," Grant says.
Campus Commandos specializes in marketing for the college environment, creating campaigns for everything from students to university staff. Grant, a Bizdom graduate, got his start in the business while attending Michigan State University in the mid-2000s. The firm’s client list includes huge brands like eBay and Nike.
The 5-year-old firm is based in downtown Detroit in the First National Building. It currently employs a team of about 10 people after making two hires in sales over the last year. It is currently looking to hire another sales professional later this year.
Source: Adam Grant, CEO of Campus Commandos
Writer: Jon Zemke
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