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Husband-and-wife team launches urban design firm, City Form Detroit

About a year ago, James Fidler left his job at a downtown Detroit-based architecture firm to launch his own urban design company, City Form Detroit. This summer, his wife is joining the growing business.

"It was time for us to have new challenges and pursue some projects we are interested in," says Virginia Stanard, co-principal of City Form Detroit. "The timing was just right."

Stanard worked as the director of urban design at the University of Detroit Mercy’s Detroit Collaborative Design Center until this month. Now she is leaving that post to join Fidler, her husband, as co-principal of City Form Detroit. The downtown Detroit-based company specializes in providing urban design services, such as strategic planning and design guidelines, among others.

City Form Detroit's early projects include design and implementation work on Grand Circus Park. Stanard, Fidler, and their one employee are working on other similar projects in both downtown and out in the Detroit’s neighborhoods.

"We want to continue to contribute to the growth of greater downtown and the neighborhoods," Stanard says. "We want to make the city a better place to live and play."

Source: Virginia Stanard, co-principal of City Form Detroit
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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