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Parjana's pilot project on Belle Isle 'reboots Mother Nature' to naturally drain standing water

There are large swaths of mowed fields on Belle Isle that practically become swamps after a hard rain with ankle-deep muddy water pooling with nowhere to go. And then there is the small section of the island where all of the rain filters into the soil where it should go.

That approximately 24-acre section of Belle Isle near the old police station building is where Parjana Distribution is conducting a pilot program for its technology to channel rain water runoff away from sewer system and into the ground’s natural filtration system.

The downtown Detroit-based startup is commercializing a filtration technology that opens up the  earth’s natural ground filtration system to clean water. Underground aquifers fill because gravity takes rain water through the different layers of ground, filtering out contaminates, similar to how a Brita filter works. Parjana Distribution’s platform, Energy-Passive Groundwater Recharge Parjana, accelerates that filtration by utilizing water's properties of adhesion and cohesion.

"It's all about stabilizing the moisture levels so Mother Nature can accommodate the water when it rains," says Gregory McPartlin, co-founder and managing partner of Parjana Distribution. "All we’re doing is rebooting Mother Nature."

Parjana's platforms are currently being used in 150 sites around the world. The company just finished projects for the Mott Foundation at the Ruth Mott Gardens and is working toward doing the same at Midland Country Club for Dow. The projects would help rid both facilities of pooling rain water runoff.

"We provide open green space for people by ensuring it will be dry," McPartlin says.

Parjana Distribution’s team of 20 people (it has hired four people in the last year and is looking to add three more employees) is also working on the same sort of project at Belle Isle. It’s currently in search of a large strategic partner to expand its pilot project into something much bigger.

"Our next goal is to partner with a bank to do the entire island," McPartlin says.

"We're actually pretty darn close," McPartlin says.

Source: Gregory McPartlin, co-founder & managing partner of Parjana Distribution
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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